What moves, what to check, and how to keep your pages, links and forms working when your school leaves HubSpot.
Start with a full list
Before anything moves, write down everything your current site has. It takes longer than jumping straight into the build, and it saves you from surprises after launch.
Include every page, even old ones nobody links to any more, every PDF and image in the file manager, every form, and every page Google still sends people to. Old admissions pages and fee PDFs are easy to forget, and parents may still find them through search.
What comes with you
Your content belongs to the school, and all of it can move: text, images, documents, news posts, staff pages and job listings.
The parts that need a plan are the ones HubSpot runs for you:
Forms that send enquiries into HubSpot today
Blog and news posts stored in HubSpot’s own system
Tracking code and pop-ups added through HubSpot
PDFs and images hosted on HubSpot’s servers
Each of these needs a new home before the switch, or it stops working on the day.
Keeping the look families know
A move is a good time to tidy up, but a bad time for a surprise redesign. Parents and staff know where things are. Keep the same colours, fonts, menus and page layouts so the new site feels like the old one.
Fix small things as you go: blurry images, pages that break on phones, menus that are too long. Save bigger design changes for after launch, when you can make them one at a time.
Most visitors should not notice the move at all.
Keep every link working
Links to your site live in places you do not control: Google results, old emails, social posts and other websites.
Before the switch, check that:
Every old address redirects to its new page
Page titles and descriptions come across unchanged
Links inside your own pages use the new addresses
Your sitemap goes to Google once the site is live
A missing redirect sends a parent to an error page. A complete redirect list stops that from happening.
Forms are the part to test twice
Admissions enquiries, tour bookings and job applications usually arrive through forms. On HubSpot they go into its CRM. After the move they need to reach a place your team reads: an inbox, your school system, or a tool like Prospect AI.
Send a test enquiry from every form and check that the right person receives it. Do this before the switch.
If you keep HubSpot for email or CRM, forms on the new site can still send to it.
Switch on the day, then watch
Move the domain when the new site is ready and tested, ideally outside your busiest admissions weeks. Keep the HubSpot site running until you are sure nothing is missing, then cancel it.
For the first few weeks, check Google Search Console for errors and read every enquiry that comes in. Done this way, families keep finding you and your enquiries keep arriving.
