A school website moved off HubSpot, with the same look.
A school website moved off HubSpot, with the same look.

Rushmore American School

Rushmore American School

Same look for families. Easier updates for staff.
Same look for families. Easier updates for staff.
Rushmore American School website shown on a laptop.
Rushmore American School website shown on a laptop.

hubspot-migration

ui-ux-design

development

Rushmore American School
Rushmore American School
Rushmore American School

Project Type

Off HubSpot, homepage from 43 MB to under 5 MB

Released

Released

Aug 21, 2025

Aug 21, 2025

Technology

Mograsys Prospect AI Instagram feed Schrole Staff editor

Timeframe

Timeframe

14 weeks

14 weeks

A school in Sharjah, UAE, whose website ran on HubSpot and had a look families already knew.

Same look for families. Easier updates for staff.

Rushmore American School home page.
Rushmore American School home page.

Brief

Move the website off HubSpot and keep the look.

We moved the site off HubSpot without changing how it looks, cleaned up the design, set up page titles and descriptions for Google, and connected the school systems it relies on.

Move the website off HubSpot and keep the look.

We moved the site off HubSpot without changing how it looks, cleaned up the design, set up page titles and descriptions for Google, and connected the school systems it relies on.

Man working on a laptop at a desk with colourful abstract artwork hanging on the wall behind him.
Man working on a laptop at a desk with colourful abstract artwork hanging on the wall behind him.

Challenge

Change platforms without families noticing.

Families knew the site as it was, so the move had to keep the same look. Staff also needed a simple way to post news, job vacancies, staff profiles and fee tables without writing code.

Change platforms without families noticing.

Families knew the site as it was, so the move had to keep the same look. Staff also needed a simple way to post news, job vacancies, staff profiles and fee tables without writing code.

Solution

Copy the site, then give staff an editor.

We copied the site off HubSpot, kept the design families know and cleaned up the parts that had grown messy. We connected Mograsys, Prospect AI admissions forms, the school's Instagram feed and Schrole for job applications. Staff now update news, vacancies, staff profiles and fee tables in our editor and publish in one click.

Rushmore American School news page.
Rushmore American School news page.
Rushmore American School careers page.
Rushmore American School careers page.
Rushmore American School fee table in the staff editor.
Rushmore American School fee table in the staff editor.
Rushmore American School website shown on a laptop.
Rushmore American School website shown on a laptop.

Results

A site staff can update themselves.

The school left HubSpot with its look intact, and now runs news, careers, staff and fees from one editor.

+55%

Direct bookings

//001

+55%

Direct bookings

//001

4:10 min

Avg. session

//002

4:10 min

Avg. session

//002

90%+

Occupancy

//003

90%+

Occupancy

//003

up 23%

New Guests

//004

up 23%

New Guests

//004

Abstract close-up of smooth white and black layered surface.

Credits

Moved, cleaned up and connected by Bellwork. We also built the staff editor the school uses for news, vacancies, staff and fees.

Amelia Cross

Head of Strategy

Amelia Cross

Head of Strategy

Inès Laurent

Client Services Director

Inès Laurent

Client Services Director

Lucas Marino

Lead Engineer

Lucas Marino

Lead Engineer

Amelia Cross

Head of Strategy

Inès Laurent

Client Services Director

Lucas Marino

Lead Engineer

more projects

Website building, migration and management for international schools.

Bellwork

A small studio that builds, moves and looks after websites for international schools.

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